Marketing Managers Salaries & Wage Percentiles
Data updated · Sources: BLS OEWS May 2025 · Methodology
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
National Wage Percentile Spectrum
Empirical distribution from entry-level apprentice (10th percentile) to senior principal / master tier (90th percentile).
Nationwide State Salary Rankings
State-by-state empirical labor compensation benchmarked against local cost of living and purchasing power.
| Rank | State | Median Salary | Hourly Rate | CoL Adjusted Real Wage | Total Employed | Top Metro in State | CoL Index |
|---|---|---|---|---|---|---|---|
| #1 | Wyoming WY | $183,540 | $88.24/hr | $181,722 | 30 | Cheyenne, WY | 101.0 |
| #2 | Delaware DE | $182,640 | $87.81/hr | $155,836 | 50 | Dover, DE | 117.2 |
| #3 | District of Columbia DC | $181,260 | $87.14/hr | $114,071 | 8,900 | Washington-Arlington-Alexandria, DC-VA-MD-WV | 158.9 |
| #4 | Colorado CO | $180,756 | $86.90/hr | $149,881 | 5,670 | Boulder, CO | 120.6 |
| #5 | Massachusetts MA | $180,731 | $86.89/hr | $138,174 | 13,100 | Boston-Cambridge-Newton, MA-NH | 130.8 |
| #6 | New Jersey NJ | $175,820 | $84.53/hr | $146,638 | 1,460 | Trenton-Princeton, NJ | 119.9 |
| #7 | Kansas KS | $163,962 | $78.83/hr | $167,994 | 540 | Topeka, KS | 97.6 |
| #8 | New Hampshire NH | $162,850 | $78.29/hr | $142,102 | 360 | Manchester-Nashua, NH | 114.6 |
Top Metropolitan Areas for Maximum Earnings
High-yield metros commanding premier compensation, rent affordability, and living wage coverage.
Career Ladder & Progression Stages
Typical milestones from entry level to senior roles.
Bachelor's degree (most common O*NET requirement); entry into the field
Demonstrated results in role; works independently on core responsibilities
Full professional competence; leads projects or a small team
Owns budget, hiring and outcomes for a department or large program
Executive or principal scope; sets strategy across the organization or profession
Skill-Adjacent Career Opportunities
Direct lateral transitions capitalizing on shared occupational competencies and BLS wage differentials.
Marketing Managers: Career Ladder, Industry Hub & Regional Parity
Navigate parent industry benchmarks, lateral career progressions, and cross-pillar living cost calculators.
Finance & Management Directory
Compare wage percentiles, required certifications, and senior salary caps across all Finance & Management occupations.
Adjacent Career Paths
Living Cost & Tax Parity
Occupational Labor Economics & Frequently Asked Questions
Explore national wage percentiles (10th to 90th), top-paying metropolitan areas, and career ladder progression for Marketing Managers. Official 2026 economic data for Marketing Managers compiled from Bureau of Labor Statistics OEWS surveys, HUD Fair Market Rents, and statutory tax codes.
Quick answers
National compensation benchmarks for Marketing Managers range across the 10th, 25th, 50th (median), 75th, and 90th percentiles based on BLS OEWS labor market statistics.
Marketing Managers: Where the Pay Is Highest
The national median for Marketing Managers is $166,790 per year ($80.19/hour). BLS OEWS publishes this occupation in 332 metropolitan areas, where median pay ranges from $94,750 in Cape Girardeau, MO-IL to $231,370 in San Jose-Sunnyvale-Santa Clara, CA.
Top-paying metropolitan areas for Marketing Managers
| Metropolitan area | Median annual wage | Vs national |
|---|---|---|
| San Jose-Sunnyvale-Santa Clara, CA | $231,370 | +38.7% |
| San Francisco-Oakland-Fremont, CA | $220,480 | +32.2% |
| Boston-Cambridge-Newton, MA-NH | $213,910 | +28.3% |
| Billings, MT | $212,760 | +27.6% |
| Trenton-Princeton, NJ | $208,440 | +25.0% |
| Topeka, KS | $205,310 | +23.1% |
| Boulder, CO | $199,570 | +19.7% |
| Worcester, MA | $199,280 | +19.5% |
| New York-Newark-Jersey City, NY-NJ | $192,840 | +15.6% |
| Greeley, CO | $190,410 | +14.2% |
| Fort Collins-Loveland, CO | $189,690 | +13.7% |
| Cheyenne, WY | $183,540 | +10.0% |